advertising/sales ratio


advertising/sales ratio
рекл., фин. = advertising-to-sales ratio

Англо-русский экономический словарь.

Смотреть что такое "advertising/sales ratio" в других словарях:

  • Advertising-To-Sales Ratio — A measurement of the effectiveness of an advertising campaign calculated by dividing total advertising expenses by sales revenue. The advertising to sales ratio is designed to show whether the resources a firm spends on an advertising campaign… …   Investment dictionary

  • Sales force management system — Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are… …   Wikipedia

  • Sales lead — A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated (a B2B lead) with the… …   Wikipedia

  • Expense Ratio — Total Annual Fund Operating Expenses ( Expense Ratio ) the line of the fee table in the prospectus that represents the total of all of a fund s annual fund operating expenses, expressed as a percentage of the fund s average net assets. Looking at …   Wikipedia

  • Performance-based advertising — With performance based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance based advertising is becoming more common with the spread of electronic media,… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Malta — This article is about the Mediterranean country. For other uses, see Malta (disambiguation). Republic of Malta Repubblika ta Malta …   Wikipedia

  • The Walt Disney Company — Création 16 octobre 1923 (Burbank, Californie) Dates clés 1929, renommage en Walt Disne …   Wikipédia en Français

  • Mark Albion — Born April 3, 1951 (1951 04 03) (age 60) …   Wikipedia

  • YouTube — YouTube, LLC Type Subsidiary, limited liability company …   Wikipedia


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